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Random Fact: Companies who blog produce 67% more leads per month.
ethical marketing: revolutionize your strategy with an edge
Welcome to the realm of ethical marketing, where the alignment of doing what is right and achieving profitability goes hand in hand. The days of mere greenwashing and empty pledges are behind us. Today's consumers seek businesses that genuinely prioritize the well-being of the planet and society. As Simon Mainwaring, Founder and CEO of We First, aptly points out: ethical marketing has shifted from being optional to being imperative for businesses that aim to thrive in the long run. Consumers demand authenticity, transparency, and a clear sense of purpose from the brands they support. At Sage Marketing, we wholeheartedly believe...
saging out old ideas: how sage marketing works towards diversity & inclusion
At Sage Marketing, we believe that marketing is not just about selling products or services; it's about using our platform to make a positive impact on society. We recognize the power of marketing in influencing consumer behavior and shaping public opinion, and we embrace our responsibility to use this power wisely and ethically. As a firm committed to diversity and inclusion, we strive to represent a wide range of perspectives and experiences in our marketing campaigns. "Diversity is not just a buzzword for us; it's a core value that drives our decisions and strategies. We recognize the immense influence marketing...
SocialAppsHQ Awards Sage Marketing as Top Facebook Marketing Agency in Lexington
Sage Marketing is thrilled to announce its recent accolade as one of the Top Facebook Marketing Agencies in Lexington. This recognition, bestowed by SocialAppsHQ, highlights the company's commitment to delivering exceptional results for businesses in the region through innovative and data-driven marketing strategies on Facebook and Instagram. Led by CEO & Founder, Julia Blake, her agency’s team has consistently demonstrated its expertise in devising and executing successful Facebook and Instagram marketing campaigns that drive business growth and customer engagement. "I am incredibly proud of our team at Sage Marketing for achieving this recognition," said Julia Blake. "We believe that Facebook...
Marketing Trends to Watch in 2022
By Autumn Miller, Marketing Specialist After surviving the pandemic for the last two years, more people have been living in the online world than the outside. It seems there is a new app or a new trend to keep up with every single day. While some major brands are going full throttle into the Metaverse, we also see the on-going implementation of personalized marketing approaches along with high-quality visual content. Check out these marketing trends we suspect will have a BIG impact in 2022. The Humanizing of Brands Due to digital marketing living in the online world vs. in person,...
Getting Started with NFTs
Learn more about getting into the world of NFTs. Looking for NFT creation & marketing support? Our team can take your NFT idea from inception to reality… erm… virtual that is. Contact Sage today to get started. What is Cryptocurrency? Cryptocurrency = a digital payment system that does not rely on banks. “It's a peer-to-peer system that can enable anyone anywhere to send and receive payments” (Kasperky). When you move cryptocurrency funds, the transaction is recorded on the blockchain (a public ledger) and the currency is stored in digital wallets, like MetaMask. For those who are unfamiliar with blockchain...
Replace Your Sales Funnel with a Flywheel
An evolution from the traditional funnel, a flywheel explains the momentum you gain when you align your business around delivering an exceptional client experience. It empowers your clients to help grow your business. Traditional funnels treat clients as an outcome. This outcome means you waste ALL this time (and energy) acquiring a client just to be left at square one after they purchase from you. Flywheels use the energy of your new happy clients to encourage referrals & repeat sales. A Wheel = business keeps spinning A Funnel = business ends at the transaction SPIN THE FLYWHEEL To spin a...
Marketing Mix 101
So you're launching a new product or service and you're not sure where to get started? This one's for you... You might have heard the term "marketing mix" used before or maybe you've heard about the 4 P's of marketing? What exactly do those terms mean and why is it helpful to know from a business standpoint? "Marketing mix" is a marketing model for businesses that is centered around product, price, place, and promotion (AKA the 4 P's). It's a "set of marketing tools that a business uses to pursue its marketing objectives in the target market." Implementing a new...
Social Media Updates: Instagram Keywords & Twitter’s Fleets
If there's one thing we've learned about 2020, it's to stay nimble which means we're constantly on the scan for new information, trends, or advances in Marketing. In the latest update to social media, Instagram now offers keyword searching and Twitter has joined the story bandwagon with their feature called "Fleets." Yesterday, Instagram announced its change in search functionality that will allow users the ability to search specific keywords (versus just relying on usernames, hashtags, and location searches). Instagram must be taking notes from Google as it is slowly integrating search engine characteristics. Image Sourced from Instagram So basically... finding...
Welcome to Nostalgia Marketing
Ever watch one of those commercials that just sends you back into the deep recesses of your memory? That memory of getting elbowed in the rib cage fighting over the Nintendo controller with your brother or that movie you so dearly loved and obsessed over throughout your awkward pre-teen stage? Nostalgia marketing allows us to look back on the things we already love and know are great, rather than having us anticipate the newest and next great thing. Nostalgia marketing is the equivalent to comfort food for the consumer soul. “In a time when most marketing focuses heavily on the...
Restaurant Marketing During COVID-19
COVID-19 has drastically altered our world. As restaurants are one of the hardest hit industries of this pandemic, the way restaurants have to approach marketing has changed. Fewer people are dining out, which means customers are relying on businesses to modernize into the digital world more than ever. Here are some strategies that restaurants can take to combat the effects of a pandemic: Optimize Your Social Media Platforms Right now, social media is the most popular way for customers to connect with their favorite food spots. Folks want to know your hours, specials, seating situation, and more. Post regularly to...
2020 Instagram Updates
Article Written by Julia Blake, Founder & CMO of Sage Marketing LLC You probably already know that what's "true" in social media changes quickly and often. That's actually part of the reason why our tagline is "marketing evolved" because you CONSTANTLY need to be evolving your strategies. It's incredibly important, especially in the world of COVID, to be keeping up with these changes so you stay ahead of the competition. Instagram has rolled out a lot of new changes in the last year so we've compiled a list of things to keep in mind as you manage your Instagram account...
Marketing Tips for Healthcare Professionals
Article Written by Gabriela Antenore, Marketing Intern at Sage Marketing. Healthcare marketing is the process of attracting potential patients through different marketing channels and strategies. Specific examples include social media marketing, print marketing, email marketing and more. The key for high-level healthcare marketing is to create a highly segmented and distinguished target audience. Healthcare marketers can measure the success of their work through metrics that align with return on investment (ROI) and various key performance indicators (KPIs). In order to clearly relay this to the patient/customer, you must know what puts your company or brand on top. We’ve created a...
SEO: What you should NOT be doing.
As Marketers, we are finding that a lot of new clients are still using antiquated SEO efforts or, worse, none at all. While some old school Marketers may argue their tactics still have a positive influence on a business' search-ability, there are some tactics you should just give up. Ditch Google Adwords. SAY WHAT?! You heard us. While some companies (who have a big brand name like Zappos, Nike, Nordstrom, etc.) may benefit from Google AdWords, trends are showing that AdWords aren't providing the traffic, let alone return, they once did. Did you know that the average click-through rate (CTR)...
Want to Be a Top Closer? Here’s What We’ve Learned
Article written by Sage Marketing's CEO, Julia Collins Blake. A lot of people talk marketing, but not as many talk about sales (what you do with marketing leads to convert into a customer). I compiled a list of advice from different sources on top closers. To state the obvious, there's a lot of overlapping advice out there. So, I took a look just a bit deeper -- what was I reading and where did I see those sales trends in our sales approach at Sage? Here's what I have read that works and here is what we do everyday to reach "Top Closer Status."...
Is Your Lead Saying, “Let me think about it?” This article is for you.
Here's the scenario: you've been social selling for the past 3 months utilizing your business' marketing material. Now, that lead you've been nurturing is finally responding to you. You've just done the run through of your offerings with your lead, you're asking if they'd be interested in moving forward and they respond with, "Let me think about it." OUCH. okay, breathe... Maybe you respond with: "Absolutely. I understand if you need to think about it. Would it be alright if I send you some additional information and then follow-up? WRONG. Do not pass go. Do not collect $200. Within 24...
The Covid-19 Era: Marketing Trends & How to Keep up
Weeks have turned into months and businesses have been forced to adjust to the uncertainty of the financial market caused by COVID-19. The new reality of the prolonged pandemic has caused workers in all fields to pack up and work from home. Some states have begun lifting precautionary measures and others are enforcing new ones; it is important to stay up to date on the latest information so your business can thrive. Make sure you are taking safety guidelines seriously. No matter what industry you are in, customers want to know that the place they are doing business with is...
How To: Marketing for Accounting Firms
In the past, accounting was a fairly stable profession with most client partnerships lasting a “lifetime,” but with accounting automation softwares and the digital world booming with information leading to competitors, it’s getting easier for businesses and individuals to shop around. At the end of the day, the difference between high-growth and low-growth accounting firms is their marketing. High-growth firms invest in marketing and understand marketing is a collaborative effort with your sales team. When getting started with marketing, it’s best to know that there’s no “one size fits all” approach. The first thing you want to do is identify a marketing...
Cannabis Marketing: How to Spark Up Visibility
It wasn’t so long ago that cannabis used to be the second worst “C” word. Now, dozens of states are legalizing hemp and marijuana, and businesses are popping up everywhere. It’s not hard to be lost in a cloud of smoke (so to speak). We’ve compiled a list of marketing tips for those in the cannabis industries so your brand can stand out above your competition. Let's Get Social As most of you in the cannabis industry already know, Pay Per Click (PPC) advertising on social media for cannabis is a no-no. This means cannabis companies need to work harder than ever...
Top 2020 Marketing Trends
We're halfway through the year and, now more than ever, businesses need to make sure their marketing is operating using the latest trends. If you aren't sure where to start with educating yourself on marketing, here's a quick list to get you started: Social Media Marketing #1 Social Stories Take on a Lead Role Social media stories (like on Facebook or Instagram) have become a new focus for marketers as they battle dealing with algorithms. The short video clip format has become more and more popular ever since Snapchat or Vine (R.I.P.) brought it onto the scene. Although it started...