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Marketing Trends to Watch in 2022

By Autumn Miller, Marketing Specialist After surviving the pandemic for the last two years, more people have been living in the online world than the outside. It seems there is a new app or a new trend to keep up with every single day. While some major brands are going full throttle into the Metaverse, we also see the on-going implementation of personalized marketing approaches along with high-quality visual content. Check out these marketing trends we suspect will have a BIG impact in 2022. The Humanizing of Brands Due to digital marketing living in the online world vs. in person,...

Getting Started with NFTs

Learn more about getting into the world of NFTs. Looking for NFT creation & marketing support? Our team can take your NFT idea from inception to reality… erm… virtual that is. Contact Sage today to get started. What is Cryptocurrency?   Cryptocurrency = a digital payment system that does not rely on banks. “It's a peer-to-peer system that can enable anyone anywhere to send and receive payments” (Kasperky). When you move cryptocurrency funds, the transaction is recorded on the blockchain (a public ledger) and the currency is stored in digital wallets, like MetaMask.  For those who are unfamiliar with blockchain...

Replace Your Sales Funnel with a Flywheel

An evolution from the traditional funnel, a flywheel explains the momentum you gain when you align your business around delivering an exceptional client experience. It empowers your clients to help grow your business. Traditional funnels treat clients as an outcome. This outcome means you waste ALL this time (and energy) acquiring a client just to be left at square one after they purchase from you. Flywheels use the energy of your new happy clients to encourage referrals & repeat sales. A Wheel = business keeps spinning A Funnel = business ends at the transaction SPIN THE FLYWHEEL To spin a...

Marketing Mix 101

So you're launching a new product or service and you're not sure where to get started? This one's for you... You might have heard the term "marketing mix" used before or maybe you've heard about the 4 P's of marketing? What exactly do those terms mean and why is it helpful to know from a business standpoint? "Marketing mix" is a marketing model for businesses that is centered around product, price, place, and promotion (AKA the 4 P's). It's a "set of marketing tools that a business uses to pursue its marketing objectives in the target market." Implementing a new...

Social Media Updates: Instagram Keywords & Twitter’s Fleets

If there's one thing we've learned about 2020, it's to stay nimble which means we're constantly on the scan for new information, trends, or advances in Marketing. In the latest update to social media, Instagram now offers keyword searching and Twitter has joined the story bandwagon with their feature called "Fleets." Yesterday, Instagram announced its change in search functionality that will allow users the ability to search specific keywords (versus just relying on usernames, hashtags, and location searches). Instagram must be taking notes from Google as it is slowly integrating search engine characteristics. Image Sourced from Instagram So basically... finding...

Welcome to Nostalgia Marketing

Ever watch one of those commercials that just sends you back into the deep recesses of your memory? That memory of getting elbowed in the rib cage fighting over the Nintendo controller with your brother or that movie you so dearly loved and obsessed over throughout your awkward pre-teen stage? Nostalgia marketing allows us to look back on the things we already love and know are great, rather than having us anticipate the newest and next great thing. Nostalgia marketing is the equivalent to comfort food for the consumer soul. “In a time when most marketing focuses heavily on the...
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Restaurant Marketing During COVID-19

COVID-19 has drastically altered our world. As restaurants are one of the hardest hit industries of this pandemic, the way restaurants have to approach marketing has changed. Fewer people are dining out, which means customers are relying on businesses to modernize into the digital world more than ever. Here are some strategies that restaurants can take to combat the effects of a pandemic:  Optimize Your Social Media Platforms  Right now, social media is the most popular way for customers to connect with their favorite food spots. Folks want to know your hours, specials, seating situation, and more. Post regularly to...

2020 Instagram Updates

Article Written by Julia Blake, Founder & CMO of Sage Marketing LLC You probably already know that what's "true" in social media changes quickly and often. That's actually part of the reason why our tagline is "marketing evolved" because you CONSTANTLY need to be evolving your strategies. It's incredibly important, especially in the world of COVID, to be keeping up with these changes so you stay ahead of the competition. Instagram has rolled out a lot of new changes in the last year so we've compiled a list of things to keep in mind as you manage your Instagram account...

Marketing Tips for Healthcare Professionals

Article Written by Gabriela Antenore, Marketing Intern at Sage Marketing. Healthcare marketing is the process of attracting potential patients through different marketing channels and strategies. Specific examples include social media marketing, print marketing, email marketing and more. The key for high-level healthcare marketing is to create a highly segmented and distinguished target audience. Healthcare marketers can measure the success of their work through metrics that align with return on investment (ROI) and various key performance indicators (KPIs).  In order to clearly relay this to the patient/customer, you must know what puts your company or brand on top. We’ve created a...