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Random Fact: Companies who blog produce 67% more leads per month.
SEO: What you should NOT be doing.
As Marketers, we are finding that a lot of new clients are still using antiquated SEO efforts or, worse, none at all. While some old school Marketers may argue their tactics still have a positive influence on a business' search-ability, there are some tactics you should just give up. Ditch Google Adwords. SAY WHAT?! You heard us. While some companies (who have a big brand name like Zappos, Nike, Nordstrom, etc.) may benefit from Google AdWords, trends are showing that AdWords aren't providing the traffic, let alone return, they once did. Did you know that the average click-through rate (CTR)...
Want to Be a Top Closer? Here’s What We’ve Learned
Article written by Sage Marketing's CEO, Julia Collins Blake. A lot of people talk marketing, but not as many talk about sales (what you do with marketing leads to convert into a customer). I compiled a list of advice from different sources on top closers. To state the obvious, there's a lot of overlapping advice out there. So, I took a look just a bit deeper -- what was I reading and where did I see those sales trends in our sales approach at Sage? Here's what I have read that works and here is what we do everyday to reach "Top Closer Status."...
Is Your Lead Saying, “Let me think about it?” This article is for you.
Here's the scenario: you've been social selling for the past 3 months utilizing your business' marketing material. Now, that lead you've been nurturing is finally responding to you. You've just done the run through of your offerings with your lead, you're asking if they'd be interested in moving forward and they respond with, "Let me think about it." OUCH. okay, breathe... Maybe you respond with: "Absolutely. I understand if you need to think about it. Would it be alright if I send you some additional information and then follow-up? WRONG. Do not pass go. Do not collect $200. Within 24...
The Covid-19 Era: Marketing Trends & How to Keep up
Weeks have turned into months and businesses have been forced to adjust to the uncertainty of the financial market caused by COVID-19. The new reality of the prolonged pandemic has caused workers in all fields to pack up and work from home. Some states have begun lifting precautionary measures and others are enforcing new ones; it is important to stay up to date on the latest information so your business can thrive. Make sure you are taking safety guidelines seriously. No matter what industry you are in, customers want to know that the place they are doing business with is...
How To: Marketing for Accounting Firms
In the past, accounting was a fairly stable profession with most client partnerships lasting a “lifetime,” but with accounting automation softwares and the digital world booming with information leading to competitors, it’s getting easier for businesses and individuals to shop around. At the end of the day, the difference between high-growth and low-growth accounting firms is their marketing. High-growth firms invest in marketing and understand marketing is a collaborative effort with your sales team. When getting started with marketing, it’s best to know that there’s no “one size fits all” approach. The first thing you want to do is identify a marketing...
Cannabis Marketing: How to Spark Up Visibility
It wasn’t so long ago that cannabis used to be the second worst “C” word. Now, dozens of states are legalizing hemp and marijuana, and businesses are popping up everywhere. It’s not hard to be lost in a cloud of smoke (so to speak). We’ve compiled a list of marketing tips for those in the cannabis industries so your brand can stand out above your competition. Let's Get Social As most of you in the cannabis industry already know, Pay Per Click (PPC) advertising on social media for cannabis is a no-no. This means cannabis companies need to work harder than ever...
Top 2020 Marketing Trends
We're halfway through the year and, now more than ever, businesses need to make sure their marketing is operating using the latest trends. If you aren't sure where to start with educating yourself on marketing, here's a quick list to get you started: Social Media Marketing #1 Social Stories Take on a Lead Role Social media stories (like on Facebook or Instagram) have become a new focus for marketers as they battle dealing with algorithms. The short video clip format has become more and more popular ever since Snapchat or Vine (R.I.P.) brought it onto the scene. Although it started...
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