Article Written by Julia Blake, Founder & CMO of Sage Marketing LLC You probably already know that what’s “true” in social media changes quickly and often. That’s actually part of the reason why our tagline is “marketing evolved” because you CONSTANTLY need to be evolving your strategies. It’s incredibly important, especially in the world of…

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As Marketers, we are finding that a lot of new clients are still using antiquated SEO efforts or, worse, none at all. While some old school Marketers may argue their tactics still have a positive influence on a business’ search-ability, there are some tactics you should just give up. Ditch Google Adwords. SAY WHAT?! You…

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Here’s the scenario: you’ve been social selling for the past 3 months utilizing your business’ marketing material. Now, that lead you’ve been nurturing is finally responding to you. You’ve just done the run through of your offerings with your lead, you’re asking if they’d be interested in moving forward and they respond with, “Let me…

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Weeks have turned into months and businesses have been forced to adjust to the uncertainty of the financial market caused by COVID-19. The new reality of the prolonged pandemic has caused workers in all fields to pack up and work from home. Some states have begun lifting precautionary measures and others are enforcing new ones;…

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In the past, accounting was a fairly stable profession with most client partnerships lasting a “lifetime,” but with accounting automation softwares and the digital world booming with information leading to competitors, it’s getting easier for businesses and individuals to shop around. At the end of the day, the difference between high-growth and low-growth accounting firms…

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