Project Brief & Goals
The Well of Lexington is a non-profit organization committed to helping women live free from sex trafficking. Our CEO donates out marketing services through projects like social media management, email marketing, fundraising campaigns, public relations, and more. We have worked together to grow their social media sites, spread their mission, and boost their community presence through awareness campaigns.
We’ve recently been behind the organic success of TWO viral (AKA top trending) social media posts for local non-profit, @thewelloflexington. The top performing post has grossed over 7K likes (AND IS STILL GROWING), over 8K shares, almost 2K saves, over 35K reach, and over 800 profile visits. On top of all that, it is now one of the top 10 posts on Instagram utilizing the hashtag #sextrafficking.
A New Website
The Well came to us with an outdated website, knowing they were missing out on SEO opportunities. For an organization who raises awareness for such an important cause, we knew something had to be done. By transferring and updating their website, we have provided a better layout for people to access the services, donations, and other information found on the website.
"Julia with Sage Marketing is amazing! The growth our little non-profit has seen is invaluable. We are an anti-trafficking organization in Kentucky and it's been hard to market. The statistics and stories are not the most pleasant. Julia has been able to reach our community in a way that educates and calls to action in a tasteful way. That's hard to do. Our social media, website, email marketing, and events have more of a professional edge which has helped us survive. Hands down, a GREAT company!"
Eileen Levy | Executive Director of The Well
The Well of Lexington, with our support, hosted a "Feast for Freedom" Lexington restaurant week in efforts to support victims of trafficking in Kentucky. Participants entered to win by tagging the Well's social media in 3 or more photos of their meals from one of the participating restaurants in competition for more than $600 in local gift cards. The fundraiser started January 23rd and concluded January 30th, with the winner announced on February 1st. Through this fundraiser we raised almost $2000 to support The Well of Lexington and victims of human trafficking.
Feast for Freedom Participating Restaurants
Social Media Marketing
In our social media marketing efforts, we curated a top-trending viral post shedding light on sex trafficking news using the hashtag #sextrafficking. The post performed exceptionally well on the Well's Instagram page, receiving over 7,500 likes. All of this attention was achieved through organic guerrilla advertising tactics.