Project Brief
The College For Technical Education (CTE) came to Sage Marketing after having a negative experience with a local marketer. They felt their college lacked an online presence, despite doing FB ad campaigns for sometime, and that their overall branding wasn't true to their identity nor resonating with their audience. After some audits, we uncovered that their former marketer had charged for services that weren't rendered and they even failed to give CTE access to their Ad Account (a big no-no in the marketing community).
Project Results
We came in and started with Brand Strategy Sessions that resulted in new messaging along with new brand colors. Once we finished up there, we brought in our Collective Partners to create a new, shiny logo and custom-built WordPress website. We created a brand new Ad Account that the College now has autonomy over (for transparent billing/metrics). We even created social channels like Instagram and LinkedIn that would attract prospective students and cleaned up their Facebook accounts that weren't properly set up. We also implemented monthly PPC Ad Campaigns highlighting each of their 5 programs.
Brand Identification
Social Media Ads
Social Media
Sage Marketing assisted with rolling out and getting traction with CTE's enrollment by helping with lead generation through social media ads.
