The Mousetrap

Marketing Direction

Julia Blake


Project Brief & Goals

The Mousetrap came to Sage Marketing with a concern of attracting a new audience to help their business grow. We performed a psychographic and demographic survey to better understand their clientele. This resulted in valuable feedback; The Mousetrap even implemented their (now very successful) Grab 'N Go section after receiving a tip from a loyal customer in the survey. They've reported their highest grossing months since working with Sage, even during COVID! We helped implement campaigns like their small trays catering for Derby that was their highest grossing Derby weekend to date. We have helped with event coordination for their annual Holiday Party and worked with local influencers to increase local awareness. Since working with Sage their social following has increased over 415% in less than a year! Additionally, we've worked with the team to launch a new brand interior, branded photography, delivery through DoorDash, PR for specials with Lexington Herald Leader, and more.


Logo Refresh

Email marketing

Influencer Marketing

Market Research

Public Relations

Customer Surveys

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Branded Menus

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"As the General Manager of the Mousetrap, I have had the pleasure of working with Julia and her team. They have been a wonderful boon to our business and have helped promote us to a demographic that we had not tapped into. If you are looking for motivated marketing, this is the place."

Chris Cox