The Press Juice Bar Marketing & Branding
The Press Juice Bar is one of Lexington’s top sources for raw, cold pressed juices & juice cleanses. Since their opening in 2015, the Press has offered a variety of juices, cleanses, smoothies, salads, coffee, acai bowls & more! Their mission is to provide Lexington with a locally-owned business who prides itself on the integrity of the ingredients it uses and makes every menu item with love.
Sage Marketing was brought in to assist with their social media marketing, website re-design, and campaign coordinations. We created a branded identity, using new and old branding elements, that the Press family could take and implement into their bottling and interior/exterior design. Our goal was to further enhance customer experience, create a stronger brand identity, and help build a deeper sense of community. We've since been behind campaigns like the Charity Smoothie of the Month, The Press logos being printed on cups/bowls, a new website, re-vamped brand colors, and more.
The Press had been utilizing the two greens (one for their logo & another for exterior signage/umbrellas) and needed to incorporate together into cohesive brand colors so as not to have to re-print or re-design anything they've already invested in.
We presented this color profiles that supported current colors while creating a new feel to inspire future endeavors.
The Press's instagram bio was lacking and outdated. Missing information like a website link, pertinent hashtags, and an appropriate business listing. On top of all that, we found out that they weren't utilizing story sharing at all!
When Sage came in, we made use of a unique font along with a thorough bio description to elevate their instagram page. Adding important hashtags to their profile and a link to their website to encourage online ordering. Additionally, when we started sharing posts/news to stories, we created custom highlight icons so users could lurk their little hearts out!
The Press, unfortunately, suffered from a situation that MANY small businesses face: their web design left them with a website they didn't know how to use.
This led to their website being severely outdated and even "broken." When they brought on Sage, they let us know they were looking to bump their offerings so we partnered with ChowNow to help with online ordering. We created a custom theme and design for The Press and did a little copywriting. We looked at enhancing Call To Action buttons to get more customers reaching out for online ordering, juice cleanses, and social follows.