Williams Kilpatrick Marketing

Marketing & Creative Direction:

Julia Blake

Chelsea Trosper


  • social media marketing
  • website re-design
  • branding
  • SEO
  • PR
  • content creation
  • graphic design
  • blogging
  • email marketing

Williams Kilpatrick, PLLC law firm was founded in 2005 by four attorneys, who left a larger firm with the goal of providing high-quality legal representation in a more client-focused and economical manner. Today, their attorneys have a combined experience of over 60 years in the legal industry and have tried cases throughout Kentucky in state and federal trial and appellate courts. The attorneys focus their practice primarily on civil and regulatory litigation matters affecting a wide range of industries, including the mining industry and healthcare.

Sage Marketing was brought in to assist with social media marketing, website re-design, and campaign coordinations when the firm was called Williams Kilpatrick & True, PLLC. After having a partner leave the firm, the founding partners were looking for an updated logo and brand colors. We took inspiration from old branding elements and helped elevate their logo to a more professional look and into high-quality files. Since we've partnered together with the firm, we've since been behind email campaigns tripling metrics for industry averages, a new logo & business signage design, a new website, re-vamped brand colors, and more.

Screen Shot 2019-11-25 at 6.00.20 PM

Brand Colors:

After a minor re-branding/re-naming, Williams Kilpatrick needed a fresh look that wasn't far from their original brand, but needed a professional and clean palette.

We presented this color profile that supported their desired palette of colors while creating a new feel to inspire future growth & prosperity.

Logo Re-design:

Originally coming to Sage Marketing as Williams Kilpatrick, & True PLLC, the WK Law Firm needed a new logo to reflect their name change and new brand colors.

We created this fresh update to a text-focused logo design. Making sure to focus on a design that could be strong enough to stand alone in a black and white setting.

Before Sage Marketing...


Website Re-design:

Williams Kilpatrick, PLLC, unfortunately, suffered from a situation that MANY small businesses face: when they cancelled their marketing contract, the company that built their website, took it with them.

This led to the firm having to rush a website project. Luckily for them, we work best when under pressure. Because they only had 3 days to build a new website, we put all hands on deck and built them a high-functioning... and dare we say... sexier website to highlight the level of their professionalism.

We utilized a WordPress theme and designed the website to have a more custom-look. We looked at enhancing Call To Action buttons to get more potential clients reaching out, to encourage people to subscribe to their newsletter, and to encourage social follows.

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