their customized team
CMO
Brand Strategist
Lead Creative Designer
Lead Web Designer
Social Media Manager
Project Coordinator
Account Manager
Project Brief + Goals
Accelecom, a tech startup, approached Sage Marketing after struggling with previous marketing and PR firms that failed to deliver results. They faced challenges with community resonance, brand clarity, and overall marketing direction. They also needed our support as their grew their company within Kentucky, but also with their acquisition of Georgia Public Web.
To reposition Accelecom for success, we implemented a comprehensive branding and marketing strategy that included:
- Brand Strategy & Positioning – Conducted in-depth strategy sessions to refine customer profiles, messaging, and brand identity (including a new logo), ensuring their new positioning aligned with industry and market needs.
- Website & Digital Optimization – Performed a website and advertising audit, leading to the creation of a new website designed to support their sales team and improve lead generation.
- Acquisition Support – Provided marketing, branding, and sales enablement strategies to strengthen their expansion into Georgia’s telecommunications market.
- Advocacy & PR – Worked closely with local press, local legislators, and industry stakeholders, crafting targeted PR and advertising campaigns to elevate brand awareness and credibility.
- Creative & Design – Developed compelling visual assets to reinforce Accelecom’s brand identity, ensuring consistency across digital platforms, sales materials, and advertising.
Project Results
Sage Marketing played a pivotal role in transitioning Accelecom’s brand into the Georgia market, ensuring their expansion resonated with new audiences while maintaining credibility in the competitive telecommunications space. We revamped their website to establish brand authority, creating a platform that effectively showcased their expertise and supported their sales efforts.
To elevate their industry presence, we updated conference materials, ensuring their sales and leadership teams had compelling assets for key events. Our strategic PR campaigns reached millions, driving visibility and reinforcing Accelecom’s position as a new leader in fiber connectivity.
Beyond traditional marketing, we implemented a social selling strategy, equipping the sales team with relevant content to engage prospects effectively. We also established their Google Business listing and key social media platforms, ensuring a strong digital footprint.
Recognizing the need for a structured sales approach, our CEO worked closely with Accelecom’s team, bringing in Alex Gafford, VP of Sales at Blue Street Capital, to train them on social selling, sales tactics, and Salesforce best practices.
Additionally, while a previous marketing firm claimed that KentuckyProud membership was impossible, we secured their approval in just five minutes, reinforcing their brand’s deep roots as a network built by Kentucky, for Kentucky.
As Accelecom grew, we helped fill critical marketing gaps, providing on-site marketing professionals to support their evolving needs and long-term success.
In the Press
Louisville Business First Features Accelecom’s Terabit Service
November 02, 2021
Louisville Business Journals featured Accelecom’s Terabit transport service as a benefit for Kentucky companies who will have access to ultra-fast broadband speeds. Read the full article here.
How Kentucky went from a ‘broadband backwater’ to a leader in connectivity
February 15, 2022
Louisville Business Journals featured Accelecom's story and an interview with former CEO, David Flessas. Read the full article here.
Rajant Partnership With Accelecom Brings Wireless WAN and Public Access Wi-Fi to Kentucky for Flood Victims and Ongoing “Last Mile” Communications
August 10, 2022
Rajant and Accelecom partnered together to provide wi-fi to flooded commuities in rural Kentucky. The story was picked up by media throughout the state. Read the full article here.
ACCELECOM ACQUIRES GEORGIA PUBLIC WEB, A LEADING REGIONAL BROADBAND PROVIDER
October 05, 2022
PR Newswire and other media outlets picked up the press release about Accelecom's acquisition of Georgia Public Web. Read the full article here.