We Rebranded. Here’s Why — and What’s Next.
If you’ve been around Sage for a while, you might notice something feels different.That’s not an accident. This rebrand wasn’t about chasing trends, changing logos for the sake of it, or reinventing ourselves just to stay “fresh.” It was about alignment. Growth… finally putting into words and visuals what Sage has already become. We’ve evolved…
Why Storytelling is Powerful for Brands
Written by Callia Englund, Marketing + Business Development In an era of endless ads, social media scrolls, and overflowing inboxes, one thing still stands out: a good story. That’s where brand storytelling comes in. Brand storytelling is more than just marketing fluff. It’s a powerful tool that brings your brand to life. When done right,…
Sage Marketing’s Case Study with HealthFirst Bluegrass: A Partnership for Inclusive Healthcare
HealthFirst Bluegrass, a Federally-Qualified Health Center, embodies the mission of “Health Care for All,” serving individuals regardless of financial, insurance, or accessibility status. Their commitment to high-quality healthcare aims to improve community life quality and healthcare outcomes. Choosing Sage Marketing HealthFirst Bluegrass chose to partner with Sage Marketing due to our team’s exceptional expertise and…
ethical marketing: revolutionize your strategy with an edge
Welcome to the realm of ethical marketing, where the alignment of doing what is right and achieving profitability goes hand in hand. The days of mere greenwashing and empty pledges are behind us. Today’s consumers seek businesses that genuinely prioritize the well-being of the planet and society. As Simon Mainwaring, Founder and CEO of We…
saging out old ideas: how sage marketing works towards diversity & inclusion
At Sage Marketing, we believe that marketing is not just about selling products or services; it’s about using our platform to make a positive impact on society. We recognize the power of marketing in influencing consumer behavior and shaping public opinion, and we embrace our responsibility to use this power wisely and ethically. As a…
SocialAppsHQ Awards Sage Marketing as Top Facebook Marketing Agency in Lexington
Sage Marketing is thrilled to announce its recent accolade as one of the Top Facebook Marketing Agencies in Lexington. This recognition, bestowed by SocialAppsHQ, highlights the company’s commitment to delivering exceptional results for businesses in the region through innovative and data-driven marketing strategies on Facebook and Instagram. Led by CEO & Founder, Julia Blake, her…
Getting Started with NFTs
Learn more about getting into the world of NFTs. Looking for NFT creation & marketing support? Our team can take your NFT idea from inception to reality… erm… virtual that is. Contact Sage today to get started. What is Cryptocurrency? Cryptocurrency = a digital payment system that does not rely on banks. “It’s a…
Welcome to Nostalgia Marketing
Ever watch one of those commercials that just sends you back into the deep recesses of your memory? That memory of getting elbowed in the rib cage fighting over the Nintendo controller with your brother or that movie you so dearly loved and obsessed over throughout your awkward pre-teen stage? Nostalgia marketing allows us to…
Marketing Tips for Healthcare Professionals
Article Written by Gabriela Antenore, Marketing Intern at Sage Marketing. Healthcare marketing is the process of attracting potential patients through different marketing channels and strategies. Specific examples include social media marketing, print marketing, email marketing and more. The key for high-level healthcare marketing is to create a highly segmented and distinguished target audience. Healthcare marketers…
SEO: What you should NOT be doing.
As Marketers, we are finding that a lot of new clients are still using antiquated SEO efforts or, worse, none at all. While some old school Marketers may argue their tactics still have a positive influence on a business’ search-ability, there are some tactics you should just give up. Ditch Google Adwords. SAY WHAT?! You…
Want to Be a Top Closer? Here’s What We’ve Learned
Article written by Sage Marketing’s CEO, Julia Collins Blake. A lot of people talk marketing, but not as many talk about sales (what you do with marketing leads to convert into a customer). I compiled a list of advice from different sources on top closers. To state the obvious, there’s a lot of overlapping advice…
Is Your Lead Saying, “Let me think about it?” This article is for you.
Here’s the scenario: you’ve been social selling for the past 3 months utilizing your business’ marketing material. Now, that lead you’ve been nurturing is finally responding to you. You’ve just done the run through of your offerings with your lead, you’re asking if they’d be interested in moving forward and they respond with, “Let me…
How To: Marketing for Accounting Firms
In the past, accounting was a fairly stable profession with most client partnerships lasting a “lifetime,” but with accounting automation softwares and the digital world booming with information leading to competitors, it’s getting easier for businesses and individuals to shop around. At the end of the day, the difference between high-growth and low-growth accounting firms…
Cannabis Marketing: How to Spark Up Visibility
It wasn’t so long ago that cannabis used to be the second worst “C” word. Now, dozens of states are legalizing hemp and marijuana, and businesses are popping up everywhere. It’s not hard to be lost in a cloud of smoke (so to speak). We’ve compiled a list of marketing tips for those in the…
